Name: ACT
Owner: Yahoo Inc.
Description: ACT.js - Advertising Creative Technology library.
Created: 2016-07-20 17:48:30.0
Updated: 2017-08-30 23:09:40.0
Pushed: 2017-10-11 19:05:30.0
Size: 8344
Language: JavaScript
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ACT.js - Advertising Creative Technology library.
ACT.js is an ad development framework created for and by Ad Creative Technology to build display ads. Could we still create ads without ACT.js? Sure, but development would take longer and be more complex. It would be like building something from scratch over and over again without automation or tools. Imagine if every car in the country was custom built one at a time. To name a few challenges - we wouldn't have as many cars on the road, cars would cost more, and it would be difficult to establish standards for essentials, like safety.
Prior to ACT.js there were 2 main parallel paths for core ad development based on:
When the development teams from the regions came together to form a global dev community, ACT.js naturally emerged. While there is no perfect solution for all scenarios and ads, ACT.js is the closest we've come to offering both flexibility, standardization, and extensibility, and it will continue to evolve and advance.
We want to emphasize that ACT.js is for the global ad development community with intermediate to expert level javascript coding experience and knowledge.
ACT.js offers 2 flows or paths - there is a standard or custom path that a developer can choose to take when creating an ad or template. When a developer takes a custom path, the approach closely resembles a traditional development approach, in which she writes code using a mix of her own self-written code and libraries to aid common functions and features.
One of the benefits of ACT.js is it is modular. Each component can work standalone or in concert with others to form a system. There is loose coupling among modules, and ACT.js offers an API that writes to a single configuration file that can hold all the information needed for a template.
There are two main groups of modules:
“Standard Flow” occurs as follows:
HTML5 ads themselves can have many components, such as HTML, Javascript, and CSS. When interactions like animations occur in an ad they can potentially disrupt a whole site's page, especially when the ad isn't contained and protected from the rest of the page's code. Since there's not a built-in container for HTML5 ads, we needed to create one. By developing a sandbox, much like the SafeFrame standard and our in-house third party capability, we created the HTML5 capability for ACT.js, a sandbox, which isolates and compartmentalizes an ad's code. The HTML5 capability prevents an ad from inflicting a poor user experience and malicious behavior, while offering memory clean-up and graceful exits from functions - it gives us both security and performance.
install
Tests are written using Mocha & Chai and are located in test
folder. Tests can be run through index.html
file or using phantomjs and/or Grunt.
When you run the tests, it also generates reporting with Istanbul for test coverage. You can check the results opening artifacts/coverage/lcov-report/index.html
in your browser.
Functional test are written in Chai, they are located in the test/integration
folder.
t test
The code documentation is generated every time we run grunt deploy
. All files can be found under ./docs
.
You can also generate the docs by simply running:
unt docs
Code licensed under the New BSD License. See the LICENSE file for license text and copyright information.